LOGOS & BRANDING
Logos & branding
Logo for software created for state child-welfare workers in Texas, for whom I also designed the software interface. The aim was to be simple and friendly, to aid stressed case workers.
Every dentist wants a molar with a dark blue shape and white type. I chose to move away from that and emphasize the personal nature of this dentist, who connects with his patients.
Logo for digital scanning software. The emphasis is on a clean, airy, simple approach.
This family of software focused on digitizing documents. The rainbow indicates the wide variety of documents that can be handled, composed of 8.5x11 shapes.
Logo for a social sharing application that emphasizes proximity of users; hence the happy face combined with two figures drawing together.
Logo for professional software called the "Neu" suite. The aim was to incorporate the N with a lightning shape, indicating speed, while avoiding the blue colors that software seems to like.
This non-profit emphasizes alleviating poverty through self-reliance, thereby avoiding dependence and frustration that sometimes stems from a mere handout.
This company replaced paper waivers with digital forms; hence the spinning 8.5x11 paper shapes in the circle.
Logo for a pet-products company. It needed to be playful and approachable, while still being clean and easily readable.
Logo for a betting app that emphasizes one-upmanship and competition. Yes, that's my face (distorted of course).
Logo for a financial services company. It needed to be strong, sound, and trustworthy—without using a swoopy shape or dark blue colors like its competition likes to do.
Logo for an Australian company marketing printer inks—you know, food for printers.
An app icon for a social media app for younger users. They liked the milk-bottle look and bright, simple color scheme.
Logo for a software company. How do you do this without making it look techy or trendy? By playing on the name, of course.
Logo for the launch screen of a weight loss app. Weight loss is drudgery, a constant challenge. Let's make it fun!
Logo for a conference of iOS developers in New York. I forget what "ACES" stands for, but I liked the play on the name with iPhones as cards.
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